Marketing Matt Harvey: Is It Too Much Too Soon?

An article by posted on April 25, 2013

matt harvey 2While approaching Citi Field last night one couldn’t help but notice the monstrous digital image of Matt Harvey on a video board outside the stadium with the screaming caption, “Harvey-licious.’’

When logging onto the Mets’ website there was an advertisement plugging Harvey T-Shirts. And, all of this is for a guy who was starting just his 15th major league game.

I am waiting for the Mets to put him on a banner outside the stadium, joining the likes of Keith Hernandez and David WrightEd Kranepool and Bud HarrelsonJerry Koosman and Jon Matlack.

Make no mistake, Harvey is a good Met, but not yet a great one. There is plenty of time for him to reach that distinction.

“I don’t get caught up in the marketing angle,’’ manager Terry Collins said when asked if this is too much, too soon, much the way it was last winter for the Knicks and Lin-sanity.

“I don’t thing he gets caught up in it, either. Let’s ride the wave. This guy is ready.’’

He might have been ready last night, but clearly was not sharp against the Los Angeles Dodgers despite the relaxed definition of a quality start. The no-decision indicates Harvey still has growing to do, but does not diminish what he’s already achieved.

“I didn’t like it,’’ Harvey said of his performance in Wednesday night’s 7-3, 10-inning victory. “Tonight was about winning, and we did that. … I have work to do.’’

That humility is why the Mets believe they have something special. Technically, it was a quality start – three runs given up in six innings – but Harvey knows he has to do better than 90 pitches. He knows that many pitches should get him to, if not through, the eighth inning.

History is full of powerful young arms that captured the imagination of not only their fan base, but also those across the nation. Look at Tom SeaverVida Blue, Mark Fydrych, Fernando ValenzuelaRon GuidryDwight Gooden and Stephen Strasburg.

The Mets are banking on Harvey to join this prestigious list. Last night won’t remove him from consideration and won’t stop the rumblings of him possibly starting the All-Star Game at Citi Field in July.

The Mets are riding the Harvey wave, but there is an underlying fear is the attention could be too much this early. The expectations of Harvey increase with each start, of which last night’s was nationally telecast by ESPN.

It has been a long time since the Mets had a pitcher of Harvey’s marketability. Gooden perhaps nearly 30 years ago? Or Seaver? No other homegrown Met arm comes immediately to mind.

Gooden was such a long time ago, so you can’t blame the organization for being excited about having somebody this charismatic to promote. As much as Collins raves about Harvey’s demeanor and composure, a case can be made for going overboard. All this attention is a lot to absorb.

The Mets made sure to handle Harvey with kid gloves before bringing him up, so why push things now?

Let him concentrate on pitching first and not being a rock star.

Thoughts from Joe D.

He is a rock star! :-)

But please no pies to his face from John Buck

About the Author ()

I am an active member of the BBWAA and have covered Major League Baseball in several capacities for over 20 years, including ten in New York working the Mets' and Yankees' beat. I covered the Baltimore Orioles for eight years and the Cleveland Indians before that. Today I am a freelance writer and social director for several media outlets and the Senior Editor for MetsmerizedOnline.com.

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