The New York Times’ Ken Belson reports that despite finishing below .500 again, the Mets have raised single-game ticket prices for nearly every seating category, regardless of whether it is for the most expensive dates like opening day and the interleague series against the Yankees or for less appealing matchups early and late in the season against less popular teams.
Belson says the strategy is to persuade fans to by tickets in ticket plans and bundles.
Dave Howard, the team’s chief of business operations, told ESPN New York that the higher single-game ticket prices were designed to encourage fans to buy season-ticket plans that include access to a top-valued game as well as discounts on tickets in other categories. While the tactic is a well-worn one, many fans feel they are being unfairly squeezed by a team that has under-performed and has yet to demonstrate it is free of the financial duress caused by the Bernard L. Madoff fraud scandal.
Belson tried to speak to the Mets about this, but they declined to comment on it.
This sounds like a bad idea anyway you cut it, especially when you are not adding any significant major league talent and are most likely shedding the team’s best player in R.A. Dickey.
I wonder what the reaction to this will be like?