METS AND DUANE READE LAUNCH
HONORARY CAPTAIN PROGRAM
Fans Can Win the Chance to Bring Out Mets Lineup Card Before July Subway Series at Citi Field
The New York Mets today announced the launch of the “Honorary Captain” program Presented by Duane Reade, New York City’s largest drug store chain, giving fans the unique opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games July 1-3 at Citi Field. Fans can visit Duane Reade stores starting tomorrow to learn more information about the contest and register to win at duanereade.com or mets.com.
Winners of the “Honorary Captain” program Presented by Duane Reade will also receive four VIP tickets to one of the Subway Series games and a Mets jersey. The program is also sponsored by Precise, from the makers of Tylenol.
The Mets and Duane Reade will continue to reward fans this season every time the Mets hit two or more home runs in a game. Fans at Citi Field can show their ticket stub the following day at Duane Reade locations for special discounts throughout the season. Fans watching home or road games on SNY will also have the opportunity to participate by visiting SNY.tv to print out a coupon for the same discounts. This month, fans will receive $5 off any purchase of $25 or more. Over the course of 43 games this season, the Mets have hit two or more home runs 12 times. Last year, the Mets achieved that feat 31 times.
“This partnership brings together two iconic New York franchises that have been a part of the city’s fabric for decades,” said Dave Howard, Executive Vice President, Business Operations, Mets. “`The Honorary Captain’ program creates added excitement to the annual Subway Series, providing fans the once-in-a-lifetime opportunity to be a part of the game.”
As part of the partnership, Duane Reade will have signage around Citi Field and sponsor SNY’s broadcasts of the Subway Series in May and July with the Subway “Showdown” on SNY Presented by Duane Reade.
“Being able to join forces with such a well-known New York sports franchise like the Mets, continues the natural synergy that we at Duane Reade look to maintain with New Yorkers,” said Paul Tiberio, Senior Vice President, Merchandising & Marketing, Duane Reade. “The ‘2 Home Run Challenge’ offers an exciting opportunity for us to engage our customers while offering a special discount based on the performance, on any given day, of their favorite sports team.”
Visit Duane Reade Stores for More Information; Register to Win at Duanereade.com or Mets.com