Last week, the New York Mets sent out a press release announcing a new multi-year partnership with Porsche Cars North America.
As part of the deal, the German car manufacturer will be given access to the Empire Level Suites as well as the former Acela Club. These two high-end assets will feature activation areas that showcase cars and other retail offerings from Porsche. The Porsche name-print logo is now featured on the glass exterior of the high-end restaurant in the left-field corner of Citi Field.
Their is also a hospitality aspect of the deal. Select season ticket and suite holders will be invited to Porsche test-track driving events. Tri-State Porsche dealers will also have access to team/player activities.
This deal makes sense for Porsche as they continue their marketing efforts in North America, particularly in the sports landscape. This isn’t the first sports-related partnership they have announced recently. This past June, they announced a similar, multi-year partnership with the New York Jets. That sponsorship is estimated to be worth seven-figures. The deal includes hospitality assets that are similar to those included in the Mets deal. Porsche North America is making a clear effort to expand their business and brand awareness in the tri-state area.
Porsche has a history of sponsorship with U.S. sports properties including the Colorado Avalanche, San Jose Sharks and Golden State Warriors. Porsche’s sponsorship objective it to, “engage pro athletes, business executives and other affluent, influential people,” according to an article on sponsorship.com.
