Mets to Feature New Ad During Super Bowl

These are different times for the New York Mets. The organization released a teaser trailer on Saturday that will be broadcast during the NFC Championship game on Sunday.

In an unprecedented move for a local team, the Mets will run the ad during the game between the San Francisco 49ers and the Philadelphia Eagles on Sunday on Fox 5 New York.

That isn’t all, though. The ad is only a teaser for another ad the organization plan to release on Fox 5 New York during the Super Bowl on February 12.

The teaser trailer, which you can view here, is nicely done and certainly buys into the hype that surrounds the Mets heading into the 2023 season. The ad begins with a shot of Citi Field before we’re taken to the Mets Ticket Center at 6:48am in the morning. The room is empty, music is playing and the jerseys of Brandon Nimmo, Pete Alonso and Francisco Lindor are draped over chairs.

There’s name plates on desks for Kodai Senga and Edwin Diaz complete with personal effects – including a bonsai tree and a trumpet – and then the teaser ends with Mr. Met placing a bucket of fish on the table while the caption ‘We’re getting ready for you’ appears on the screen.

As Mr. Met walks off and the video ends, you see ‘Something Amazin’ Awaits’ with a QR code next to it on the screen. That marks the end of the trailer but it is pretty clear the full ad will push tickets for the 2023 season. There were plenty of breadcrumbs throughout the 30-second ad to suggest that, especially the ‘Ask me about ticket plans’ badge on a picture of Diaz and Timmy Trumpet.

What exactly the full ad will look like remains to be seen, but we can probably expect to see Alonso, Diaz, Lindor, Nimmo and Senga involved in some way or form with pushing tickets the primary focus.

Whatever it is, the fact the Mets are now pushing ads during Super Bowl Sunday prove just how far the franchise has come under owner Steve Cohen. It has been clear over the past two years that Cohen understands how important a brand is in modern day sports, and he’s made significant efforts to vastly improve the Mets brand.

There will be plenty of eyes on Fox 5 in New York both this Sunday and on Super Bowl Sunday, so it is the ideal opportunity to push the Met brand and entice potential new fans too. The New York Mets are a different proposition under Cohen and producing commercials like this prove just how different an organization it really is now. It is an exciting time to be a Mets fan and this ad should buy into that.