According to this SAS release on the company website, the New York Mets and SAS, the leader in business analytics, today announced a partnership that will see the Club use SAS analytics to help analyze fan data at an individual level to engage with them in a meaningful way. This analytics initiative applies a data-driven approach to discover what fans want and how they behave so the team can design experiences that appeal to them on a personal level.
It appears the Mets want to gather as much information as they can from ticket buyers (what did you eat, did you buy a T-shirt, etc.) to generate a 360o view of you to help them personalize their communications and future promotions.
Via various social media channels like Twitter, they will also accurately gauge fan sentiment relating to different players that will help them make better decisions based on what the fans want and care about.
“There’s an ever-increasing volume of data in the business of baseball and we are always looking for new ways to analyze,” said Executive Vice President and Chief Revenue Officer Lou DePaoli of the New York Mets.
“In the past, SAS has been a great partner in analyzing data and providing us with a unique way to engage with our fans. We look forward to our continued relationship in the years ahead.”
