Mets and SAS Analytics Announce Partnership To Improve Fan Marketing
According to this SAS release on the company website, the New York Mets and SAS, the leader in business analytics, today announced a partnership that will see the Club use SAS analytics to help analyze fan data at an individual level to engage with them in a meaningful way. This analytics initiative applies a data-driven approach to discover what fans want and how they behave so the team can...
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