MMO Featured Post: Citi Field Parking Up, ASG Viewership Down

An article by posted on July 16, 2013

all star game

In a must-read column for the National Sports Journalism Center website at Indiana University, Ed Sherman delves into the subject that neither MLB or Fox Sports wants to talk about – and that is four straight years of significant declines in viewership ratings for the All-Star Game.

Here is a small part taken from the full article which you can read here.

Now let’s not get into a prolonged discussion on how the TV landscape has changed since the 80s. In 1982, 44 percent of U.S. televisions in use were tuned into the All-Star game on that night. The all-time high was a 53 share in 1976.

OK, those days are long gone. However, this is about recent history. Last year’s game in Kansas City did a 6.8 rating with a 12 share. The game averaged nearly 11 million viewers.

The TV numbers were the worst in All-Star Game history. They are off sharply since the ’08 game in Yankee Stadium, which did a 9.3 rating, 16 share, and an average of 14.5 million viewers.

Since then:

2009: 8.9 rating, 15 share, 14,610,000 viewers.

2010: 7.5, 13, 12,100,000

2011: 6.9, 12, 11,000,000

2012: 6.8, 12, 10,900,000

So what’s going on? Why the major tune-out for the Mid-Summer Classic?

During a conference call with reporters last week, Eric Shanks, Fox Sports’ co-president, tried to put on a positive spin despite the recent declining numbers.

Problem? What problem?

“The Mid-Summer Classic is still a jewel event,” Shanks said. “At Fox Sports, we look at it as a part of our total baseball business. We still have a healthy local baseball business and very strong demand for our national business and strong demand for the All-Star Game. When you put it in context among all of the entertainment choices out there, this is the top end of the summer. Not just the All-Star Game, but baseball itself. The national game of the week on Saturday nights is winning the night against all networks.  I feel that it’s very healthy.”

Healthy, though, is a relative term. While Fox and MLB might not admit it publicly, a 25-30 percent drop in ratings for the All-Star Game has to be cause for concern.

Not for nothing, but a 25-30 percent drop in viewership with skyrocketing expenses to go with it is certainly a cause for concern. But then again there are things MLB can do to try and recoup some of that lost revenue – the best of those being the age-old, time-tested strategy of bilking the fans.

dollars

Today, one MMO reader sent me the following:

As far as random All-Star musings, a friend of mine was given tickets for yesterday’s Futures Game. He told me that the Mets categorized this as a “special event” and raised the parking fee from $20 to $35.

What additional operating expenses were there and how could those in turn cause a 75 percent increase in parking fees?

I wonder if the price of food also went up for such a “special event” as well.

Thanks for sending that in, Joey…

There are always more ways to generate additional revenue and squeezing every last dollar out of a sports fan – and nobody does it better than Major League Baseball.

citi field parking

About the Author ()

I'm a lifelong Mets fan who loves writing and talking about the Amazins' 24/7. From the Miracle in 1969 to the magic of 1986, and even the near misses in '73 and '00, I've experienced it all - the highs and the lows. I started Mets Merized Online in 2005 to feed my addiction and interact with other passionate Met fans like you. Follow me on Twitter @metsmerized.

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