Mets Gambling With Dynamic Pricing
Desperate times call for desperate measures and that’s what the Mets are doing with their 2012 ticket plans.
Attendance was down for a third straight season in 2011, the fifth straight year they didn’t reach the playoffs.
With the team in a financially precarious situation, they have no alternative is this stressful economy but to lower costs of season tickets and single-game tickets.
The majority of Season Ticket Holders will pay less for their seats in 2012:
• 80% of seats will have a reduction of approximately 5% or greater
• 57% of seats will have a reduction of 10% or greater
• 35% will have a cut of 20% or more
• 18% will have a drop of 30% or more
• More than 15,000 seats will cost less than $25 per game.
The Mets are also offering incentives to those who renew by Nov. 7, which will probably be well before a decision is reached on Jose Reyes. Some of those incentives include price reductions in other seating categories and allow them to upgrade at no cost.
For the individual and not the cooperated entity, the team will introduce a limited number of full-season tickets at $12 a game.
For the economists in the bunch, the Mets will also introduce single-game tickets that will adjust in cost. If the Phillies are in and the demand is high, the price will rise. If it is the Nationals and both teams are out of it in September, the cost will drop.
To protect its full-season ticket holders, the price would not drop below the full-season rates.
With attendance dropping and not wanting to compete with the secondary market, this is thinking-out-side-the-box for a franchise in need of a spark.
About the Author: John Delcos
I am an active member of the BBWAA and have covered Major League Baseball in several capacities for over 20 years, including ten in New York working the Mets' and Yankees' beat. I covered the Baltimore Orioles for eight years and the Cleveland Indians before that.
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